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Breeze 89.3 FM radio station is a community-based commercial radio station located at Chipata, the provincial headquarters of the Eastern Province and one of the fastest growing towns in Zambia. Breeze FM encompasses three kinds of radio: it is a community-based, commercial station, with public interest programming. As provincial capital, Chipata is home to many government offices and departments. It is also the provincial launch-pad of NGOs and international aid organisations. For accessibility, Breeze FM gets full marks. Its studios are plumb in the centre of town, next to a taxi-rank, down the road from the main fresh produce market, close to the main banks, and surrounded by restaurants, shops and stalls.
The station commenced test transmissions on 5th October, 2002 and was granted a full broadcasting license on 31st January, 2003. The station was officially commissioned on 31st January, 2004 on the day of its first anniversary. The station operates for 24 hours each day. For 18 hours from 06.00 hours to midnight, Breeze FM broadcasts local programmes. The night shift, from 24.00 to 06.00 hours, is dedicated to BBC live programmes. Breeze FM is a partner station of the BBC.
Breeze 89.3 FM over the first nine (9) years of operation had an average radius of 120 kilometres. In February 2012 Breeze FM completed a geographical expansion programme which extended its signal to the entire Eastern Province, parts of Central and Northern Provinces as well as significant areas in Malawi and Mozambique. Today Breeze FM has a radius of up to 300 kilometres and a listenership of well over 1 million people. Breeze FM broadcasts in Chinyanja (or Chewa) and English languages. Two thirds of programming is in the Chinyanja language and one third in English. The Chewa language is also widely spoken in Malawi and the Tete Province of Mozambique.
The target audience is multi-generational, from the age of 10 to 70, and includes peasant farmers and villagers, small-scale traders, workers, businessmen and members of the general public. Audience surveys carried out by various organizations in the province show that Breeze FM is the most listened to station in Eastern Province. More than 75 per cent of respondents give Breeze FM as their favourite station. The vision of Breeze 89.3 FM is to become a profitable people-centred and development-focused local/sub-regional radio station.
LOCATION: Lusaka, Zambia, Africa.
PHONE: +260216221893 | WEBSITE
